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In an email, she added that Google's focus is on "providing the most relevant results" quickly and easily, while recognizing that "the right result often takes many different forms", not just Web pages. A Google spokesperson told ZDNet Asia that Google's advanced search feature can narrow down or filter out search results according to personal preference, such as search tools to "pinpoint the information they are looking for". General search engines also offer advanced search abilities to achieve more precise results. The latter indexes material " across the entire 'horizontal' spectrum" of interests, Sullivan pointed out. There are specialized search engines that have been successful, but "none of them are Google killers", he noted.Īlso called vertical search engines because "they take a vertical slice about travel or golf", these differ from general search engines such as Google, Bing or Yahoo. They also agree that both types of search engines can complement one another as Internet search becomes increasingly social.ĭanny Sullivan, editor-in-chief of search engine news blog Search Engine Land, told ZDNet Asia in an e-mail that though more specialized search engines are popping up online, they "haven't registered much as compared to the major ones". Specialized search engines have the edge when it comes to directly attracting users of particular interests or demographics, but they are not "Google killers", according to market observers and players.